Fiat Chrysler Group 5th Term Sponsored Project- (2016)
Location: Turin, Italy
The future is autonomous. How does a brand so rooted in motorsport adapt to changing times and reinterpret the experience of thrill seeking? How can technology improve the sports car experience?
Italian car design is often associated with classical, voluptuous and pure surfaces. Can we take references from other qualities of Italian design to craft a uniquely Italian design language with the flair and audacity of say… a Dolce & Gabanna dress?
